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Headlines New York Label & Box Works News.

Leadership: The Power of a Positive Attitude

Written by Chris Freddo on January 29, 2007.

Current economic conditions and the implications of 9/11 have combined to create a pessimistic business climate in many areas of the printing industry, at least in the short term. Such a climate breeds considerable uncertainty and anxiety regarding a business' future growth and success. During the past few years, the printing industry has experienced difficult times. Overseas competition, rising production costs, and overcapacity are just some of the challenges facing the industry today. How should you react when facing these pressures and negativity? More and more research shows that how y

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Flexography & Packaging

Written by Chris Freddo on November 20, 2006.

You do not get a second chance to make a first impression, and first impressions mean a lot. Just ask milk manufacturers. Through a marketing study conducted jointly by the Milk Processor Education Program, Prairie Farms, and the St. Louis Dairy Council, "The St. Louis School Milk Test," milk manufactures were delighted to discover the huge difference great packaging makes. This marketing study showed increased sales of an average of more than 12 percent per school, partly through the use of colorful, new packaging, most of which was printed using flexographic technology.

The test

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Manufacturers Pushing Label Limits

Written by Chris Freddo on September 04, 2006.

A picture is worth a thousand words. These days, manufacturers are using both words and pictures on product labels to increase sales and help customers use the products. This approach helps eliminate consumer complaints, reduce product liability issues, and ensures peak product performance.

Due in part to new government regulations and market demands, products must boast more information on a label than in the past. Copy space is rapidly diminishing as labels are cluttered with regulatory, multilingual, instructional, and promotional information. With this constant stream of new r

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