Promotional and sticker / decal labels vary from kids' stickers to embossed foil labels for book jackets. The product types and applications vary from four-color process or multi-color special shapes to dayglo circles for price stickers. They can be finished on rolls, sheets, or as cut-single special shapes with back-slits for "crack and peel." Used to promote, add perceived value or extend brand awareness on existing product packaging.
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